For electronic music artists and labels, releasing a track is only the beginning. In an industry filled with new music every day, the right promotional campaign can make the difference between a release being overlooked and gaining genuine support from DJs, radio shows, tastemakers, media outlets and streaming platforms.
Since 2011, UK-based Promo Push has been helping electronic music reach the right audiences through targeted and bespoke promotional campaigns.
A complete approach to dance music promotion
Promo Push specialises in DJ promotion, international radio, online press, 1001Tracklists mix show promotion and third-party Spotify campaigns.
Clients can choose a focused campaign built around one area of promotion or work with Promo Push on a complete multi-channel strategy. Every campaign is tailored to the release, with the team considering its genre, audience, release objectives and potential promotional opportunities.
This approach ensures that each track is presented to the most relevant industry contacts, helping artists and labels build meaningful support around their music.
Reaching the right DJs and tastemakers
DJ promotion remains a key part of the electronic music ecosystem. Support from respected selectors can help tracks gain traction in clubs, festivals, radio shows, DJ mixes and online platforms.
Promo Push works with A-list and tastemaker DJs across the international dance music scene, targeting campaigns according to the style and direction of each release. Whether the track is a House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House or Drum & Bass production, the campaign is carefully aligned with the DJs most likely to connect with it.
The company has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
International radio and mix show promotion
Radio continues to play an important role in breaking electronic music, from specialist underground programmes and global dance stations to mix shows and influential online platforms.
Promo Push delivers international radio promotion designed to put releases in front of relevant presenters, selectors and tastemakers. Its campaigns can also include 1001Tracklists mix show promotion, helping tracks gain additional visibility through DJ sets and recorded mixes.
For artists and labels, this combination of radio and DJ activity can create a stronger promotional story around a release, while providing useful feedback about where the music is gaining attention.
Building press and streaming visibility
Online press campaigns form another key part of the company’s services. Promo Push helps artists and labels secure relevant coverage, interviews, reviews and features across electronic music media.
Alongside press, the company also offers third-party Spotify promotion, giving clients the opportunity to build visibility across multiple discovery channels.
The aim is not simply to generate activity, but to create a campaign that works across the wider release strategy. DJ support, radio plays, media coverage and streaming placements can all contribute to a release’s momentum and future planning.
Trusted by labels and independent artists
Promo Push has worked with both major and independent labels, management agencies and artists directly. Its label clients have included Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
The company also supports emerging talent, offering artists at different stages of their careers access to a professional promotional network. This balance between established names and developing artists reflects Promo Push’s understanding that every release requires a different approach.
With more than fifteen years of experience in music marketing, the team combines industry knowledge with a personal and carefully managed service.
Transparent reporting from start to finish
Every campaign runs over a four-week period, with clients receiving weekly reports throughout.
Reports can include DJ and radio feedback, scores, information on who has listened or reviewed a track, and details of who intends to support it. Clients can also receive updates on press features and Spotify placements secured during the campaign.
This detailed reporting provides a clear picture of a release’s progress and can be used for press packs, artist communications and future release planning.
Promotion built around relationships
While the electronic music industry continues to evolve, Promo Push remains focused on the importance of strong relationships. The company prioritises quality contacts, detailed targeting and transparent communication rather than relying on volume alone.
As new artists emerge, new labels launch and digital platforms continue to influence music discovery, Promo Push continues to develop its promotional network and adapt its services.
For artists, labels and managers looking for a tailored approach to electronic music promotion, the company provides a flexible campaign structure covering DJ support, radio, press, mix shows and streaming.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk